eatery called comfort, something incredible is happening. strapped by the cash crisis in the middle of a wren know investigation, john halco, the chef and owner of comfort, did something completely unexpected, he asked his customers for money. >> i thought it was a really creative idea. every time you walked in, you could see the card and i was reading about it, and it was very creative, kind of a hastings kind of way of approaching things. >> like so many other cash strapped small businesses he first turned to the banks for help, but no one would loan him the money. >> there's not enough money in circulation to to support our business activity, so restaurants and book stores and small businesses that need cash to stay alive basically have to make their own. >> halco let his customers know his company was struggling and gave them the opportunity to invest in their business. >> if you purchase a vip card for $500, i'll activate the card or cards with $600 on it.